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It’s time to get personal. The next business imperative in digital is to humanize the brand experience and empower every person in the organization to make real connections with their customers. 

Join us on December 6 in the heart of Amsterdam for a day of connections - between content and commerce, between machine learning and human creativity, between customers and employees, between data and applications - throughout the entire customer journey.  

Digital success lies in these connections, created through personal micro-successes that build into one outstanding experience that accomplishes big goals.  

So come connect with a community of developers, digital marketers, solution experts and IT leaders, to discover how your experience can bring your customers success every step of the way. 

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Wednesday, December 6
 

8:30am

DOORS OPEN
Get a relaxing start of your day by coming in at 8:30. Grab your badge, your much needed coffee and a friend or colleague before sitting down and kicking off this day with us at 9:00 sharp in the plenary room.

Wednesday December 6, 2017 8:30am - 9:00am
TBA

9:00am

Welcome to the New Era of Digital Experience
1 year ago, BloomReach acquired Hippo. The union created a seismic shift in the DX space - and we’re just getting started. Co-founder of Hippo Tjeerd Brenninkmeijer kick-off of the day and our CEO Raj de Datta reveals the BloomReach vision for 2018 and beyond.

Speakers
avatar for Raj De Datta

Raj De Datta

CEO, BloomReach
Raj brought 10 years of enterprise and entrepreneurial experience with him when he co-founded BloomReach. Before launching the company, he was entrepreneur-in-residence at Mohr-Davidow Ventures. Prior to that, Raj served as Cisco’s director of product marketing and was on the founding... Read More →


Wednesday December 6, 2017 9:00am - 9:30am
a. Plenary Room

9:30am

Behind the Curtain: An Analyst’s Take on the DX Technology Landscape
The DX space is relatively new and, at times, somewhat confusing. Gartner analyst Mike Lownes provides the lay of the land: where the DXP space is right now, where it’s going, and the most important innovations and capabilities that you need to know about.

Speakers
avatar for Mike Lowndes

Mike Lowndes

Research Director, Gartner
Mike Lowndes is a digital commerce technology expert, including on topics such as architecting a commerce site, platforms, APIs, search and content management for commerce. Dr. Lowndes has 18 years of experience in digital commerce, software development leadership and architectu... Read More →


Wednesday December 6, 2017 9:30am - 10:00am
a. Plenary Room

10:00am

The Top 5 Roadmap Innovations - The Open and Intelligent DXP
A sneak preview of our latest product developments. Learn how we have innovated on the joint BloomReach + Hippo platform to drive real personalization through radical openness and integrated intelligence.

Speakers
avatar for Arjé Cahn

Arjé Cahn

CTO BloomReach Experience, BloomReach
Arjé is the brains behind BloomReach Experience. He has a record of building groundbreaking software in his role as co-founder and CTO of Hippo CMS, which is regularly recognized by top analyst firms for its technological excellence. He has earned his stripes in the open-source world... Read More →
avatar for Will Uppington

Will Uppington

Chief Product and Strategy Officer, BloomReach
Will will take the stage to introduce BloomReach Personalization. Will leads the teams creating BloomReach’s overall product vision and plotting the initiatives that ensure customers’ ongoing success. He has a record of dramatically increasing revenue at companies where he’s... Read More →


Wednesday December 6, 2017 10:00am - 10:25am
a. Plenary Room

10:25am

2017 MVP Awards
The MVP Awards is designed to recognize and reward the most valuable participants of the BloomReach developer community. 

We are excited to announce and award the MVP's of 2017 for the first time at Connect!


Speakers
avatar for Irina Guseva

Irina Guseva

Sr. Director Product Marketing, BloomReach
Irina Guseva's passion is content technologies -- in particular, web content management and digital experience management. Guseva's been part of this industry for the past 18+ years in various capacities -- as a business user, journalist, consultant, technology analyst and product... Read More →


Wednesday December 6, 2017 10:25am - 10:40am
a. Plenary Room

10:40am

BREAK
Wednesday December 6, 2017 10:40am - 11:00am
Expo Floor

11:00am

KEYNOTE Man & Machine: Rivals or Companions?

The lines between man & machine are blurring spectacularly: while humans are digitalising, machines are getting more human. The key question being: how do we strike a perfect digital balance - on a societal, organizational and individual human being level? Join Thimon de Jong as he answers this question by deep diving into our post-truth times, the privacy paradox, algorithm aversion, AI morality and much more. 


Speakers
avatar for Thimon de Jong

Thimon de Jong

Director, Whetston/strategic foresight
Thimon de Jong will take us through the world of AI in his keynote "Man & Machine: Rivals or Companions?". Thimon runs WHETSTON / strategic foresight, a think tank specialised in future human behaviour, societal change and business strategy, resulting in a keen eye for digital tramsformation... Read More →


Wednesday December 6, 2017 11:00am - 11:30am
a. Plenary Room

11:00am

KEYNOTE From Open Source to Cloud to Microservices: Introducing the Bloomreach Developer Platform
Arjé Cahn has worked with Open Source technologies for 20 years. Find out what he’s learned - and why he’s excited for the years ahead.

Speakers
avatar for Arjé Cahn

Arjé Cahn

CTO BloomReach Experience, BloomReach
Arjé is the brains behind BloomReach Experience. He has a record of building groundbreaking software in his role as co-founder and CTO of Hippo CMS, which is regularly recognized by top analyst firms for its technological excellence. He has earned his stripes in the open-source world... Read More →


Wednesday December 6, 2017 11:00am - 11:30am
b. Berlage Zaal

11:30am

PANEL Man + Machine: Striking the Right Balance for True Personalization
Personalization at a global scale isn’t possible without technology, but the human touch is still highly required to keep the experience, well...personal. Join our customers for a panel on the role of both the “Man” and the “Machine” when it comes to customer experience - where, when and how businesses are leveraging technology and how the real people behind the experience are taking action to nurture the brand-customer relationship.

Our experts on this panel represent Disney Consumer, the Dutch Railroad (NS) and Conrad Electronics.

Moderators
avatar for Cathy McKnight

Cathy McKnight

Vice President, Digital Clarity Group
As a founding partner of Digital Clarity Group and leader of its enterprise consulting practice, Cathy helps organizations transform the way technology can enable business strategy and performance. In her current role, Cathy has helped dozens of companies realize their content and... Read More →

Speakers
avatar for Hanna Bang

Hanna Bang

Sr. Manager Site Merchandising, Disney Consumer
Hanna has been working in the retail space for over ten years. Her passion and expertise is around customer behavior analytics-driven merchandising evolution. She is also passionate about using digital behavioral analytics to not only drive product, marketing and merchandising strategies... Read More →
avatar for Amanda Akkers-van de Beld

Amanda Akkers-van de Beld

Manager Channelmanagement, Dutch Railways (NS)
Amanda Akkers-van de Beld is Manager Channelmanagement at the Dutch Railways (NS). In this role, she is responsible for continuously improving and implementing innovations in online and offline customer contact channels. Together with a team of 15 channel managers she takes care... Read More →
avatar for Michal Nowak

Michal Nowak

Managing Director Poland & Czech Republic, Conrad Electronic
Michal is a Managing Director with 17 years of experience in e-commerce. He is responsible in Conrad Electronic for business development in Central and Eastern Europe. Managing Director in Poland & Czech Republic. His extenstive experience lies in: online retail, marketplace, classifieds... Read More →


Wednesday December 6, 2017 11:30am - 12:00pm
a. Plenary Room

11:30am

A New Approach to Integration SPA's with WCM - ING
AKA: "Fixing what's wrong with Content-as-a-service"

Creating an impactful customer experience – one that meets the expectations of today’s consumers – requires control over content, as well as its placement and presentation. Single Page Applications (SPAs) can provide a significant value to organizations that aim to create impactful digital experiences, with gains in performance and development speed. The challenge here is that most CMS do not extend to SPA environments beyond content-as-a-service, limiting the marketers’ control over digital customer experience management.

Join Rik van de Ven, Enterprise Architect at ING, and Robbert Kauffman, Solutions Consultant at BloomReach, to hear about solutions to solve the issue regarding SPA and real-life best practices from ING. Don't forget to bring your questions for a Q&A!

Speakers
avatar for Robbert Kauffman

Robbert Kauffman

Solutions Consultant, BloomReach
Hippo veteran with a fascination for anything related to web services and client-side frameworks. As a solution consultant with a developer background, signals the latest market trends and tries to find solutions for the challenges these trends can bring. Favorite topics: SPAs (Angular... Read More →
avatar for Rik van de Ven

Rik van de Ven

Enterprise Architect, ING


Wednesday December 6, 2017 11:30am - 12:30pm
b. Berlage Zaal

12:00pm

KEYNOTE Intelligent Personalization in the Real World: From Theory to Implementation
Starting the path to intelligent personalization means understanding how real businesses can combine human and machine learning now. Join this presentation on the “Man + Machine” topic, discussing where, when, and how businesses are leveraging smart technology to personalize the customer experience.

Speakers
avatar for Cathy McKnight

Cathy McKnight

Vice President, Digital Clarity Group
As a founding partner of Digital Clarity Group and leader of its enterprise consulting practice, Cathy helps organizations transform the way technology can enable business strategy and performance. In her current role, Cathy has helped dozens of companies realize their content and... Read More →


Wednesday December 6, 2017 12:00pm - 12:30pm
a. Plenary Room

12:30pm

LUNCH SPONSORED BY ELASTIC PATH
Time for lunch. Have a drink and mingle with BloomReach customers, partners and digital enthusiasts. Swing by our partners at their booths, try on Tobbii tracking glasses in ANWB's UX lab or meet our experts on a Braindate.

A Brain..what? A Braindate is a date with a Bloomreach expert you can ask anything related to your digital interests or challenges. You can find them on the Expo floor during (but not limited to) lunchtime, grab a coffee together and brainstorm.

Check out the Braindate experts 

Wednesday December 6, 2017 12:30pm - 1:45pm
Expo Floor

12:30pm

BRAINDATES
In addition to the inspiration on stage, this year we’re introducing a new way to connect and learn: Braindates.

A Brain..what? Braindates are an opportunity for you to meet 1:1 with a BloomReach expert to get your questions around digital answered, receive advice on challenges your're facing, or to simply bounce around ideas and brainstorm with. Check out our lineup of experts, see the topics they specialize in, and get your most difficult questions ready for December 6th. 


Speakers
avatar for Ivo Bronsveld

Ivo Bronsveld

Director of Product Innovation, Bloomreach
Ivo Bronsveld is Director of Product Innovation at BloomReach. Over the years he has worked together with many customers, implementation partners and ISVs to help identify interesting and strategic solutions.
avatar for Minos Chatzidakis

Minos Chatzidakis

Product Consultant, BloomReach
Minos is a lead architect for Hippo Professional Services. Having worked with CMS systems for the last 12 years, he's an expert in the field, with a strong focus on consulting, coaching, establishing best practices and solving challenges. | | Favorite topics: system architecture... Read More →
avatar for Ate Douma

Ate Douma

Principal Architect Bloomreach Experience, Bloomreach B.V.
Ate is our Principal Architect at Bloomreach Experience (Amsterdam), working for the company for more than 11 years now. He's passionate about Open Source, Open Solutions, Java, dynamic languages, and overall architecture in general, in no particular order. Besides his day-to-day... Read More →
avatar for Robbert Kauffman

Robbert Kauffman

Solutions Consultant, BloomReach
Hippo veteran with a fascination for anything related to web services and client-side frameworks. As a solution consultant with a developer background, signals the latest market trends and tries to find solutions for the challenges these trends can bring. Favorite topics: SPAs (Angular... Read More →
avatar for Woonsan Ko

Woonsan Ko

Principal Solution Architect, BloomReach
Woonsan is a Principal Solution Architect with two decades of experience in software development, and has been working at BloomReach since 2008. He has developed BloomReach Experience Delivery tier Framework (HST-2), CRISP API and contributed a lot to other products, too. He has also... Read More →
avatar for Carolien de Kort

Carolien de Kort

UX designer, LIEN design, BloomReach
Carolien is a freelance UX designer. At BloomReach she works with product management and engineering to create the best user experience possible for the Experience and Cloud products. Carolien holds a degree in industrial design engineering from Delft University of Technology. Before... Read More →
avatar for Kathryn Moore

Kathryn Moore

Product Manager User Experience, Bloomreach
Kat is our User Experience Product Manager and is responsible for all UX projects related to the BloomReach Experience product. She has a background in business analysis and has significant experience of working with designers and developers to implement functional solutions which... Read More →
avatar for Vache Moroyan

Vache Moroyan

Director of Product - Personalization and Organic, BloomReach
Vache is the Director of Product Management for BloomReach's Personalization and Organic product lines. He has a track record of driving revenue growth, innovation, and operational excellence at various companies he has worked for over his 15 year career, including BloomReach, QuinStreet... Read More →
avatar for Mark Peerdeman

Mark Peerdeman

Director of Product Management, Bloomreach
Mark has over 25 years of experience in product management, product marketing, product development and scientific research in various companies and high-tech industries. He is an engineer with a PhD in numerical analysis and is a regular guest writer for a variety of magazines like... Read More →
avatar for Ard Schrijvers

Ard Schrijvers

Principal Platform R&D Java developer, BloomReach
Ard has been working at Hippo, now BloomReach, since 2001 and is Lead Developer of Hippo's delivery tier, HST. His passion lies in performance, scalability, caching and searching and is always balancing new requirements against performance. He is a committer for Apache Jackrabbit... Read More →


Wednesday December 6, 2017 12:30pm - 1:45pm
Expo Floor

1:45pm

KEYNOTE How GDPR Will Change the Dynamics of CX

Set to go into effect in May 2018, the General Data Protection Regulation (GDPR) must be at the top of mind for all organizations doing business with and in the EU. The regulation will change the way organizations manage data about their consumers and the overall customer experience landscape. So, how can you benefit from this new regulation? Yes, you’ve read it right: benefit!

GDPR is a new playing field, with a new set of rules. What that means for you is that you need to plan now and adapt to the changes more quickly than your competition. Customer Experience (CX) will be changing towards trust-based exchanges between customers and brands.

Global GDPR, data security and consumer trust expert Tim Walters provides the GDPR readiness best practices that you can implement across your business in the months ahead.

Speakers
avatar for Tim Walters

Tim Walters

Principal Strategist & Privacy Lead, The Content Advisory
Tim Walters is a principal strategist and the privacy lead at The Content Advisory as well as a founding partner of Digital Clarity Group and an expert on the topic of GDPR. Tim currently focuses on the EU’s General Data Protection Regulation (GDPR) and the challenges and opportunities... Read More →


Wednesday December 6, 2017 1:45pm - 2:15pm
a. Plenary Room

1:45pm

KEYNOTE Drop the Beat: Live Coding with Sonic Pi

Don't miss a beat with this Live Coding session by Sam Aaron!

Live Coding systems encourage us to think extremely differently about programming languages. In addition to considering standard requirements such as reliability, efficiency and correctness we are also forced to deal with issues such as liveness, coordination and synchronization all whilst working in real time.

In this code - demo talk, Sam will introduce the motivation for Sonic Pi – a system designed specifically for live coding music – before taking a deep technical dive into the internal ideas and innovations. The audience will explore Sonic Pi’s novel temporal semantics which allows multiple concurrent threads to execute in synchronization whilst still allowing live hot-swapping of code.

Drop that beat.


Speakers
avatar for Sam Aaron

Sam Aaron

Research Associate, Cambridge University
Sam Aaron is a live coder, educator and researcher. He was the lead developer of Overtone and Quil – Clojure-based projects for the expression of sound and image. More recently he has created Sonic Pi – a live programming environment for creating music from code with a focus on... Read More →


Wednesday December 6, 2017 1:45pm - 2:15pm
b. Berlage Zaal

2:15pm

Site Experience Optimization & Personalization: Lessons Learned from BloomReach Customers
Limited Capacity filling up

Hear about best practices and lessons learned from across BloomReach customers about optimizing and personalizing site experience.

Speakers
avatar for Will Uppington

Will Uppington

Chief Product and Strategy Officer, BloomReach
Will will take the stage to introduce BloomReach Personalization. Will leads the teams creating BloomReach’s overall product vision and plotting the initiatives that ensure customers’ ongoing success. He has a record of dramatically increasing revenue at companies where he’s... Read More →


Wednesday December 6, 2017 2:15pm - 2:45pm
Administratie Zaal

2:15pm

CUSTOMER LEARNINGS Information Powers Better Health and Care - NHS

How NHS Digital is connecting the nation’s data to provide transformative health and care

NHS Digital is the information and technology partner to NHS, England’s national health and social care system. The NHS has solidified their commitment to digitizing England’s health care, dedicating £4.2 billion pounds over the next 5 years to utilize technology to meet rising expectations and escalating demands of a population used to instant access at their fingertips.

NHS Digital is at the forefront of this transformation. They are the connector between the country’s services and data - working to get information flowing safely and securely between health, social care, mental health and community services.

Roger Donald, Head of Digital Service Delivery, will share the challenges, solutions, and successes experienced by NHS Digital as they work to create the architecture, interfaces and shared standards that connect patients, frontline professionals, social workers, researchers, policymakers, and care providers. 

For any business facing big data, legacy technologies, the need for personalized content delivery, or siloed systems that seem impossible to connect, come get inspired by the rapid transformation of an entire country ready to put digital at the center of personal care.


Speakers
avatar for Roger Donald

Roger Donald

Head of Digital Service Delivery, NHS Digital
Roger Donald is a digital transformation specialist with 20 years of experience of developing user centred products and services. Roger has worked on digital change projects across the NHS and large financial services organisations (Ernst & Young, Standard Life) after starting a digital... Read More →


Wednesday December 6, 2017 2:15pm - 2:45pm
a. Plenary Room

2:15pm

"It's the Experience, Stupid!" - How APIs Enable the Seamless Integration of Content and Commerce
Nobody needs run-of-the-mill webshops that look like the inventory list of the next best warehouse. Instead, brands need to focus on building real digital experiences to inspire and engage their audience.

Join Bloomreach partner Commercetools to look at how content elements and commerce functionality can be integrated to create those unique experiences. You'll not only be taking away content and commerce insights best practices, but also their latest book with extensive research from key player in the field of commerce.

Speakers
avatar for Roman Zenner

Roman Zenner

Industry Analyst & Content Writer, Commercetools
Since 2002, Dr. Roman Zenner works as an author, consultant, and speaker in e-commerce. He has written several books on webshop software and regularly publishes articles in professional magazines and blogs. Dr. Zenner runs shoptechblog.de as well as the podcast ShopTechTalks. Furthermore, he speaks at conferences, teaches university classes and moderates expert panels. In his work, he focusses on next-generation commerce technologies and explores what retail will look like in a post-webshop world. Since 2015, he i... Read More →


Wednesday December 6, 2017 2:15pm - 2:45pm
b. Berlage Zaal

2:15pm

WORKSHOP How to Unit Test Hippo the Easy Way
Limited Capacity seats available

Join Bloomreach implementation partner Open Web in this Developer best practices session to look at multiple solutions available for mocking JCR and going through their pros and cons. Have a look into Hippo Unit Test to see how Hippo Unit tester leverages JCR mocking to enable you to write easy to read and maintain unit tests.

Speakers
avatar for Ebrahim Aharpour

Ebrahim Aharpour

CTO and Software Engineer, Open Web
As CTO and software engineer at Open Web, Ebrahim is a true believer of open source software. He contributes to 20+ opensource projects. He started working with Hippo 6 back in 2008 and has worked with every release of Hippo/Bloomreach DX ever since. He has a strong theoretical background... Read More →


Wednesday December 6, 2017 2:15pm - 3:15pm
Verwey Kamer

2:15pm

WORKSHOP Enabling Innovation via Integration-as-a-Service
Limited Capacity filling up

During this developer workshop, you can get your hands dirty and learn how to rapidly build integrations with the BloomReach Experience Platform, leveraging the power of CRISP and exploring the future of API integrations with BloomReach Experience.

--> Bring your laptop

Speakers
avatar for Ivo Bronsveld

Ivo Bronsveld

Director of Product Innovation, Bloomreach
Ivo Bronsveld is Director of Product Innovation at BloomReach. Over the years he has worked together with many customers, implementation partners and ISVs to help identify interesting and strategic solutions.


Wednesday December 6, 2017 2:15pm - 3:15pm
Rode Kamer

2:15pm

WORKSHOP Hidden Gems in Hippo Forge and Experience Plugins
Limited Capacity filling up

Sure, you've been using Hippo CMS for a long time, but I'll bet you don't know all its secrets. In this talk you'll learn some of the hidden, overlooked (or not-well-documented) features of Hippo Forge and Experience Plugins, and ways that you can reduce your effort in managing your CMS and Experience platform by leveraging some of these features. More specifically, this session will introduce some useful Hippo Forge module features such as Spring Boot support by hipshoot, new features in External Document Picker, Folder Context Menus, Document Commenting, and maybe more (IFrame Perspective, JCR/WebDAV remoting, Gallery Magick, etc.). Also, it will introduce useful Experience plugins such as Content HAL API, GREB API, Batch Text Find/Replaces, Image/Asset Bulk Uploading, etc.

Speakers
avatar for Woonsan Ko

Woonsan Ko

Principal Solution Architect, BloomReach
Woonsan is a Principal Solution Architect with two decades of experience in software development, and has been working at BloomReach since 2008. He has developed BloomReach Experience Delivery tier Framework (HST-2), CRISP API and contributed a lot to other products, too. He has also... Read More →


Wednesday December 6, 2017 2:15pm - 3:15pm
Costa Kamer

2:45pm

Site Experience Optimization & Personalization Discussion with James Wintle
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

The retail industry is one of the industry's at the top of the curve when it comes to Personalization and Optimization of your site. Many other industries and companies can learn from their experience pioneering in this field.

Learn how to personalize and optimize your digital experience from one of the leading brands in the retail space by joining the former Global Director of Digital & Technology James Wintle at All Saints and BloomReach Chief Product Officer William Uppington as they discuss what it practically takes to get an organization to adopt an optimization and personalization mindset. 

Moderators
avatar for Will Uppington

Will Uppington

Chief Product and Strategy Officer, BloomReach
Will will take the stage to introduce BloomReach Personalization. Will leads the teams creating BloomReach’s overall product vision and plotting the initiatives that ensure customers’ ongoing success. He has a record of dramatically increasing revenue at companies where he’s... Read More →

Speakers
avatar for James Wintle

James Wintle

Senior Digital, eCommerce & Technology Consultant (ex AllSaints Global Director of Digital & Technology), ..
James is a Digital Consultant working with brands and businesses to develop and implement their digital transformation strategies & eCommerce practices. Prior to this he was the Global director of Digital & Technology at AllSaints with accountability covering Digital & Brand marketing... Read More →


Wednesday December 6, 2017 2:45pm - 3:15pm
Administratie Zaal

2:45pm

CUSTOMER LEARNINGS Citizen-First Experience - The Dutch Police

How the Dutch Police serve and protect their citizens online and off 

With a long history of handling sensitive information for the citizens of the Netherlands, the Dutch National Police Force is a leader in handling data privacy with sense and sensitivity. With their commitment to serving local communities through “Openness, Transparency and Citizen Involvement", the Dutch Police truly put the citizens first.  Through the years they’ve continued to evolve their digital tactics,  always prioritizing fast, accurate and transparent communication with citizens - when, where, and how they need it.

With his no-bullshit approach and years of experience in the fascinating digital transformation of the Dutch Police, Ron de Milde, Program Director of Communication, has gained a reputation for being Bloomreach Connect's most popular and most requested presenter. Join Ron’s presentation to see how the Dutch Police balances the delivery of tailored services and community preferences around privacy - ensuring that every person, regardless of how much they want to share, can rely on the police for help and safety. Get a peek into future initiatives such as AI driven predictive policing and hear about the creative ways the Dutch Police is utilizing technology now to make the world a little safer.



Speakers
avatar for Ron de Milde

Ron de Milde

Program Director of Communication Dutch Police, Dutch Police
With his no-bullshit approach and years of experience in the fascinating digital transformation of the Dutch Police, Ron de Milde has gained a reputation of being Bloomreach Connect's most popular and most requested presenter. We're therefore thrilled to invite him back on stage... Read More →


Wednesday December 6, 2017 2:45pm - 3:15pm
a. Plenary Room

3:15pm

BREAK
Wednesday December 6, 2017 3:15pm - 3:30pm
Expo Floor

3:30pm

The Future of Website Optimization and Personalization: BloomReach’s Product Vision and Roadmap
Limited Capacity filling up

Learn about the future vision of full website personalization, including how BloomReach is tackling this by building out an open and intelligent digital experience platform that takes into account the power of both Human and Machine. BloomReach’s Sr. Director of Product Vache Moroyan will walk you through this vision.

Speakers
avatar for Vache Moroyan

Vache Moroyan

Director of Product - Personalization and Organic, BloomReach
Vache is the Director of Product Management for BloomReach's Personalization and Organic product lines. He has a track record of driving revenue growth, innovation, and operational excellence at various companies he has worked for over his 15 year career, including BloomReach, QuinStreet... Read More →


Wednesday December 6, 2017 3:30pm - 4:00pm
Administratie Zaal

3:30pm

SNEAK PREVIEW The Future of the BloomReach Marketplace
Be the first to get a sneak preview of exciting new integrations coming up that your business will profit from.

Speakers
avatar for Ivo Bronsveld

Ivo Bronsveld

Director of Product Innovation, Bloomreach
Ivo Bronsveld is Director of Product Innovation at BloomReach. Over the years he has worked together with many customers, implementation partners and ISVs to help identify interesting and strategic solutions.


Wednesday December 6, 2017 3:30pm - 4:00pm
a. Plenary Room

3:30pm

Bot Boys: Conversational Commerce Through Chatbots
Limited Capacity seats available

Why have a chatbot? What is their added value compared to apps and websites? What do you need to successfully complete a chatbot project? How far is Conversational Commerce in China, and what is its impact on daily life? BotBoys have built conversational experiences for diverse international brands, and shares their experience.

This session is for all who are interested in the capabilities of chatbots now and in the future.

Speakers
avatar for Vincent Ulmer

Vincent Ulmer

Conversational Commerce Consultant, Botboys
Vincent founded BotBoys with the goal of finding out what chatbots are good at. They have worked together with several Dutch and foreign clients in developing one platform that provides a standard way for B2C companies to have a chatbot.


Wednesday December 6, 2017 3:30pm - 4:00pm
Verwey Kamer

3:30pm

PR & Marketing Get Together
Are you in PR or marketing? In this side-track of Connect, a group of PR-minded people in marketing will get together and discuss the current state of PR.

"The need for purpose in PR & Marketing"
PR is not dead, we are simply not doing it right. PR software company PR.co has seen thousands of PR campaigns and they've written down their biggest learnings in a book called 'Purpose: First principles of effective PR'. Sjors Mahler from PR.co will give us an introduction to the book and its principles. Freelance PR professional Lucy von Sturmer has been involved in a lot of successful and 'purposeful' publicity campaigns, mainly for NGO's. She will give a presentation called 'Ditch the Corporate Press Release & Bring Your Brand to Life'. There will be plenty of time for questions.

Moderators
avatar for Niels Koekoek

Niels Koekoek

PR Manager, BloomReach
Niels is an experienced PR & communications professional with a background in intercultural business communications. He has been working as a PR manager at BloomReach / Hippo since June 2016. Before that, he was a PR manager at the German-Dutch Chamber of Commerce.

Speakers
avatar for Sjors Mahler

Sjors Mahler

Growth & BizDev, pr.co
Sjors Mahler is a marketing & growth hacking strategist who has always been fascinated by human behaviour. After getting his BSc in Sociology, he felt the need to learn more about human behaviour online and how this behaviour can be influenced so he obtained an MSc degree in Persuasive... Read More →
avatar for Lucy von Sturmer

Lucy von Sturmer

Creative Communications Strategist, LVS Communications
Lucy von Sturmer is a creative communications strategist with almost a decade’s worth of experience building fiercely loyal communities for inspiring brands. She is passionate about innovation, social entrepreneurship and sustainability and her mission is to partner with inspiring... Read More →


Wednesday December 6, 2017 3:30pm - 4:30pm
b. Berlage Zaal

3:30pm

WORKSHOP Pull Up Your YAML Bootstraps: Hippo Configuration Management
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Every Hippo CMS project needs to get data into the JCR at startup, and setting up this "bootstrap data" has often been a chore. v12.0 introduces new Configuration Management features to take the pain away. Join us to see all the benefits of this new format and how you as a developer can get the most out of it in your project.

Speakers
avatar for Peter Centgraf

Peter Centgraf

Senior Product Engineer, BloomReach
Peter leads the Platform team for BloomReach Experience. He earned a Master of Human-Computer Interaction degree from Carnegie Mellon and has a passion for building the tools for great user experience, including for developers. In past roles he has led development for a large CMS... Read More →
avatar for Adrian Collier

Adrian Collier

Director of Product Management for BloomReach Experience, BloomReach
Adrian heads up the BloomReach Experience Product Team ensuring that we deliver great value to our partners and customers in the areas they care about most. His 10+ years of software and product development experience across multiple verticals helps to drive the best from our Research... Read More →


Wednesday December 6, 2017 3:30pm - 4:30pm
Rode Kamer

3:30pm

WORKSHOP Relevance Trilogy: May the DREAM be with you!
Limited Capacity filling up

DREAM (Digital Relevance Experience and Agility Management) is what you as a developer have been eager to achieve. But I know it is difficult and costly. I'll introduce how to dramatically change the game with the digital relevance trilogy: (a) DREAM by Expressional Inference Rule Engine, (b) Rock the Relevance in Headless Scenarios, (c) Seamless Single Page Application Support with GREB (Generic Resource Entity Builder) API.

May the DREAM be with you!

Speakers
avatar for Woonsan Ko

Woonsan Ko

Principal Solution Architect, BloomReach
Woonsan is a Principal Solution Architect with two decades of experience in software development, and has been working at BloomReach since 2008. He has developed BloomReach Experience Delivery tier Framework (HST-2), CRISP API and contributed a lot to other products, too. He has also... Read More →


Wednesday December 6, 2017 3:30pm - 4:30pm
Costa Kamer

4:00pm

ANWB UX Lab
Limited Capacity filling up

As with many companies, the online user experience is playing a bigger and bigger role in an organization. Next to the obvious 'wireframes' and 'visuals', the total customer experience and improvement of digital services is higher on the marketing agenda than ever. Join the ANWB to see how they changed their customer experience by developing an in-house UX lab, using the latest technologies.

The ANWB, the Dutch road assistance association, founded their own internal research lab 3 years ago which resulted in a lot of research and testing which help to make impressive improvements to the online customer experience. The ANWB is bringing the latest technology from their UX Lab to Bloomreach Connect and is inviting digital marketers to participate test out the state of the art mobile eye tracking device: Tobii Glasses.


Speakers
avatar for Frank de Wit

Frank de Wit

Team Manager Customer & User Experience, ANWB
Frank joined ANWB in 2010 as a designer which led him to become a coordinator of the ANWB user experience team and recently moved into the position of UX manager. Over the past 7 years, the UX and Design teams have grown from focusing on one stage of a project to facilitating Lean... Read More →


Wednesday December 6, 2017 4:00pm - 4:30pm
Administratie Zaal

4:00pm

PANEL The Next-Generation Customer Experience
The perfect Customer Experience is a non-negotiable piece of the puzzle, but what steps are companies actually taking to get to true CX excellence? The last piece of the puzzle today is laid by our customers, who share their stories in this panel of global brands on 1:1 customer experiences.

Moderators
avatar for Irina Guseva

Irina Guseva

Sr. Director Product Marketing, BloomReach
Irina Guseva's passion is content technologies -- in particular, web content management and digital experience management. Guseva's been part of this industry for the past 18+ years in various capacities -- as a business user, journalist, consultant, technology analyst and product... Read More →

Speakers
avatar for Jennifer Garcia

Jennifer Garcia

Sr. Web Manager, Couchbase
Jennifer Garcia is a talented website manager with over 20 years of front end development and marketing experience. Jennifer is a digital technologist who enjoys the challenges of B2B marketing. Her vast experience includes website optimization and personalization, search, content... Read More →
avatar for Daniel Kugler

Daniel Kugler

Global Digital Marketing Manager, Weleda AG
Daniel specialized in Digital Marketing ten years ago. After growing his career building and establishing a digital division for a large agency, he then switched the chairs and took over the digital responsibility for his favorite brand Weleda 3 years ago. Weleda is a leader in natural cosmetics, pharmaceuticals, and dietary supplements and has a multinational presence in 50 countries and on 5 continents... Read More →
avatar for Joost Visser

Joost Visser

Strategic Advisor ICT & digital media, Onverschrokken
There are ‘early adopters’ and there is Joost. At the age of four he was sitting behind one of the first PC’s, trying to outsmart his older brother in computer games. His education in fine mechanics sparked his love for creating nice and smart things. Not as stand-alone objects... Read More →


Wednesday December 6, 2017 4:00pm - 4:30pm
a. Plenary Room

4:30pm

AFTERPARTY [4:30 - 8:30]

It’s not a BloomReach event without a great party to wrap it up.  When the clock strikes 5 we open the door to our favorite room of the Beurs van Berlage (no coat necessary!) and invite you in for drinks, food, and an evening with fascinating people. Ready to get your dancing shoes on? Well you’re in luck because Indivirtual, platinum sponsor and BloomReach partner, is bringing you great tunes and entertainment all evening.

Catch up with old friends, meet some new ones, and celebrate with us as we cheers to a major year in which BloomReach and Hippo came together to take a big leap forward in digital. It’s also a chance for us to thank the BloomReach community for being such an innovative group of people who help us push the edge of experience every day.

So before you brave the Amsterdam winter, come raise your glass to 2017. We’ve been told we throw some pretty great parties, and we’d and we’d love to have you there! 


Wednesday December 6, 2017 4:30pm - 5:30pm
Expo Floor